Using Restaurant Menus to Increase Sales

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Restaurant Menu

There
are all sorts of ways a restaurateur goes about making their eatery
more profitable. Everything from using proven marketing tactics to
seeking out affordable restaurant furniture is on the table. When it
comes to the menu, however, many treat it solely as a sort of road
map to the offered dishes. In reality, a properly designed menu can
help greatly increase sales.

Continue
the Concept
While
it may seem appealing to keep a menu’s design simple, it doesn’t do
much when it comes to furthering the concept that diners are hoping
to experience. Some establishments have everything from their
restaurant dining sets to music geared towards the concept, so why
not the menu? If an eatery is geared towards Millennials and young
adults, for instance, humorous or witty item names will go great with
the restaurant’s desired perception.

Similarly,
an eatery focused on certain international cuisines should include
photos and imagery from that region of the world. The point here is
that people choose a specific restaurant for a specific reason.
Whatever this reason may be, a concept-oriented menu can go a long
way in completing the experience and bringing back repeat business.

Influence
Customer Decisions
Any
great marketer knows that a consumer’s purchase decision is never
wholly their own. Constant focused marketing has driven them to the
decision to make a certain purchase. Although a menu is far
different than a constant barrage of television ads and online
banners, it can still be used to drive patrons’ decisions.

If
there’s a particularly profitable dish, for instance, restaurateurs
should do everything possible to make that dish prominent. From
including a delectable image of the cuisine to placing it prominently
on the menu. Seasonal items can also be heavily pushed by featuring
them conspicuously on a special menu insert. Even the item
description can be tweaked to sound especially appealing.

A
Little Something for Everybody
When
someone thinks of McDonald’s, it’s likely burgers and fries that come
to mind. The company expanded its customer base, however, by
offering healthier options like salads, yogurt and grilled chicken
wraps. While the company’s profits might be tanking for other
reasons, these changes have definitely helped keep their restaurant
furniture full.

Restaurateurs
should learn from this lesson. A menu should offer something for
everyone. Whether an individual wants to enjoy a big steak at a bar
table with friends or relax in a cafe chair with a healthy salad,
they should have the option. By including popular items that don’t
exactly fit in with the most popular dishes, a restaurateur can
ensure they’re not precluding certain individuals from coming in for
a meal.

A
restaurant can have a great location, amazing d├ęcor, awesome servers
and everything else one could hope for, but if its menu is lacking,
people just aren’t going to stay excited. It’s important to
remember, though, that it’s about more than just offering good food
between these pages. By utilizing the aforementioned techniques, a
restaurateur could see a serious increase in traffic.