You have decided to go it alone and not
join a franchise. Great move! For the independent thinker, nothing is more
frustrating than having to follow some preset plan to restaurant success. You
already have an idea of what you want to present, what kind of style you will
select, and so forth. But, how do you go about filling your space with the
experience you want your guests to have? Start with the furniture.
Pick Tables for Restaurants Early
Think of your dining room as your stage.
Everything that the guests want to experience will take place in that room.
Will it be warm and cozy or industrial and chic? Perhaps family friendly and
boisterous? No matter what your goal, you have to figure out a furniture style
that matches and that is affordable. The best place to start is with a
The supplier will be able to offer you
several choices that match your theme. From booths to bar tables, they are
ready with a full list of well built, commercial grade furnishings. And,
commercial grade is imperative when you think of the kind of use and abuse the
furniture will take. With this job out of the way, you can move on to other
Low turn-over is the sign of a good employer.
Guests like to get to know the wait staff. It tells them that they can count on
suggestions to be personal, not generic. They will look forward to
recommendations that are based upon their known preferences.
Take time to train your staff and any new
employees on a regular basis. Not only is a well trained staff better and more
efficient at their jobs, they inevitably get higher tips; which makes everyone
happy. Keep the staff in the loop and encourage suggestions and ideas.
Even with the right restaurant dining
sets and great staff you will still need to market. Marketing should involve a
multi-pronged strategy. Social media, local marketing hubs, special emails and
so forth are just part of doing business in the modern age. Another particularly
popular item is the loyalty card. This rewards regular guests for their
loyalty. Even small incentives help a lot when it comes to getting guests to
make your restaurant their favorite stop.
A final suggestion is to incorporate gift
cards as soon as possible. Marketing trends show that customers are
increasingly inclined to give gift cards from places they like to their
friends. That card is a wonderful form of marketing and it effectively forces
someone to come by to eat. That is your chance to make a new connection and
potentially a new life-long customer.
Your restaurant supplier should be able
to help you with just about everything you need, and need to know, to run your
new place successfully.