Restaurants and Bad Yelp Reviews: Overcoming The Madness

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Yelp

In a world where consumers can look up businesses at the drop of a hat,
bad reviews are one of the quickest ways to ensure empty restaurant dining
tables. With over 160 million site
visits per month, Yelp has become the go-to place for people who have had bad
dining experiences. At times, these
reviews can be unfair, but fortunately, there are ways restaurateurs can combat
negative reviews.

Respond
to Reviews Publicly
One of the best ways to fight back against a bad Yelp review is to
respond directly to it. Yelp allows
restaurateurs to leave replies to any review left on the site. This turns a review that could potentially
leave bar tables empty into an online marketing opportunity.

Whether the negative review is about shoddy service, overcooked food or
even uncomfortable cafe chairs, a restaurateur should reply with an attempt to
make things right. This could mean a
simple apology with a promise that things have been corrected or an offer for a
free meal.

From that point on, anyone who sees the negative review will also see
the reply. And when it comes down to it,
consumers will want to occupy the restaurant dining tables of an eatery that’s
willing to make things right.

Strive
for Great Reviews
Striving for great reviews will not suddenly make negative reviews go
away. It will,
however, make those negative reviews stand out less. After all, every business in the world will
receive a bad review or two. If these
reviews are surrounded by dozens of positive experiences, though, they’ll mean
very little.

Accomplish this by asking patrons to leave testimonials. It’s against Yelp protocol to solicit
positive reviews, but if tables for restaurants are graced by a discount card
for leaving an online assessment, people will be more likely to go share their
experience. And by waiting until after
patrons are done dining, restaurateurs can simply hand the cards to patrons who
had no issues.

Flag
False Reviews
Unfortunately, someone who has never occupied a restaurant dining table
can make a Yelp account and leave a negative review. In fact, this has become a favorite tactic of
individuals who don’t like certain business practices and even competitors
hoping to hurt an eatery. Although it’s
not always easy, it is possible to have these reviews removed.

If a restaurateur believes that a false review has been left, they can
flag it for removal. Maybe the review is
just blatant complaining without having been to the restaurant. Maybe the entirety of the review is based on
hearsay. Regardless, these false
testimonials can be flagged, and Yelp is usually good at pulling them down in a
timely manner.

Filling up the restaurant dining tables in an eatery can be difficult,
and this task becomes even more taxing if negative reviews stand out
online. When it comes down to it,
though, it’s possible to minimize the effects of these reviews. Any restaurateur hoping for success must make
this commitment.