Start a Restaurant Loyalty Program
Whether it’s offering a free meal after so many visits or a discount for patrons who visit once a week, just having something to let customers know they’re valued can really pay off. Many restaurants create loyalty cards that look and feel almost like credit cards, but simply offering a punch card that’s marked each time a patron visits would be enough.
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Provide Curbside Pickup and Online Ordering
There are times when a person wants to avoid cooking without having to sit inside of an eatery and undergo the full dining experience. Fortunately, many of these people also want to avoid greasy fast food meals. This leaves a great opportunity for restaurateurs who offer curbside pickup and online ordering.
These offerings provide flexibility that keeps many patrons coming back merely for the convenience. Restaurateurs who opt to provide online ordering, though, need to make sure their site is capable of handling the process before offering it. Once everything is ready to go, make these features a key part of advertising.
A customer loyalty program with free rewards goes a long way, but why require customers to keep coming back for their reward? After all, if a patron doesn’t fully enjoy their experience, the promise of a free dish may not be enough to entice them to return. This is why it never hurts to offer up something free on any visit.
If the kitchen is running behind, offer a table free salads. Did the bartender make one too many drinks? Make one more and personally deliver it to the couple sitting at Table 14. Even if there’s no reason to do so, take a gratis dessert or drink to a face that’s new to the eatery. These little gestures can easily secure a customer for life.
A perfect ambiance, fancy restaurant furnishings, great food, and excellent service go a long way in the restaurant industry. Sometimes, though, they don’t go quite far enough. The aforementioned tips, however, could be just enough to turn the one-time or occasional patron into a restaurant regular.