How Restaurants Benefit from Hosting Charity Events

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Black Tie Charity

Getting the
restaurant dining chairs filled with guests is the main priority at
any culinary establishment. The concern rests more with having
people show up, as opposed to why they show up. As it turns out,
however, bringing in guests for charity events provides a host of
benefits that can pay off in the long term. For the following
reasons and more, restaurateurs should consider occasionally hosting
charity events.

Introduce
New Customers to Restaurant
No matter how
great a restaurant’s marketing practices are, there are simply some
people who never plan on sitting at their cafe tables. There can be
a variety of reasons for this, but all of these excuses go out the
window for a charity event.

Plenty
of people who stand behind a certain cause will stop by just to show
their support. This creates an opportunity to introduce people—who
may have never had a reason to show up before—to an eatery’s
delectable dishes.

Build
Brand Recognition
Maybe there
are consumers who would never share a social media post of a
restaurant’s happy hour specials. Many of these same individuals,
however, would gladly share an upcoming charitable event
announcement. This means more reach on social media, and the
increased brand recognition could easily get more people in the
restaurant’s dining chairs.

Showcase
Social Responsibility
Whether it’s
a fundraiser for a local children’s charity or toy drive during the
holidays, hosting these types of events showcase that a restaurant
practices social responsibility. As it turns out, this can go a long
way in creating customer loyalty.

More and more
people are demanding that the companies they do business with engage
in socially responsible activities. By getting the word out that the
eatery will host an event, there’s no doubt that restaurant booths
will soon fill up with those who care about the world around them.

Immediately
Increase Revenue
Hosting
charity events will build up a larger clientele over time, but the
events can also create a spike in revenue on the day they’re hosted.
It’s not necessary to shut down an entire establishment just because
an event is being hosted there.

If a large
turnout isn’t expected, it’s okay to have a specific section set
aside for the event. This means the restaurant dining chairs will be
full of the normal daily customers in addition to those showing up
expressly for the event.

Create
Real Connections
Hosting a
charitable event can easily introduce patrons to a new restaurant and
its great food. It also provides the opportunity, however, to create
face-to-face relationships. The new customers will have
conversations with the waitstaff, and managers can walk the floor to
introduce themselves and get to know attendees. When individuals see
that real people are behind a business, they’re more likely to
frequent the establishment.

While it’s
always great to help out one’s community, there’s no doubt that there
are added benefits to hosting charity events. From filling the
restaurant dining chairs with new patrons to building brand
recognition, the advantages are numerous. In the end, it’s a win-win
for the restaurant and the surrounding community.