4 Reasons Restaurateurs Should Offer Online Ordering

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There’s
definitely something to be said for simplicity. 
Opening an eatery, providing a few pieces of outdoor restaurant
furniture and offering a simple, yet enjoyable, menu seems like a dream come
true for many restaurateurs. When it
comes down to it, though, it’s becoming far more necessary to embrace
technology. And while many restaurant owners
may not recognize it, they’re seriously missing out on numerous benefits if
they don’t offer online ordering.

Customers
Get Exactly What They Want
One
obvious benefit of providing online ordering is the fact that customers will
have much more time to look at the menu. Regardless of whether a guest sits down for a meal or sits at a bar
table to place a to-go order, they often feel rushed. This sometimes leads to them making a quick
decision and settling for something less than they desired.

With
online ordering, however, customers can spend as much time as they want
perusing the menu. This is also ideal
for families with children, since the kids can take their time as well. When customers get exactly what they want,
they walk away as happy customers.

Reduction
in Order Errors
Not
only does online ordering allow a person to find what’s best suited for them on
the entire menu, it also reduces the possibility of errors occurring during the
ordering process. When a customer calls
in to place a take-out order, there’s always the chance that something will be
misheard or written down incorrectly. When a customer is able to put exactly what they want into an online
form and review it, though, the likelihood of a mistake being made drops
drastically.

Online
Ordering Offers Increased Revenue
One
of the main benefits that restaurateurs don’t recognize is the fact that
providing online ordering can actually increase their sales. This falls right in line with having more
time to view the menu. When customers
have an entire menu in front of them, they’re more likely to order something
that they hadn’t considered in the first place.

Just
imagine what online ordering did for pizza restaurants. Instead of calling Domino’s and ordering a
large one-topping pizza with a soda, customers now have items such as bread
sticks, desserts, hot wings, sandwiches and pasta right in front of them. This results in people ordering more, and it
works just as well for small restaurants as it does for national chains.

More
People are Utilizing Online Ordering
Maybe
the most important benefit of having an online ordering process is the fact
that more and more people are taking advantage of this relatively new
technology. Studies have found that more
people now access the Internet via their mobile devices than any other means,
and this results in more orders being placed online and on the go.

With
more people using online ordering, it is a mistake to not offer it. If a customer has the option between a
restaurant that allows them to place an order on the go and one that doesn’t,
it’s not hard to guess which competitor will come out on top.

Filling
up all of the outdoor restaurant furniture and restaurant booths is desirable,
but it doesn’t mean that non-traditional customers can be overlooked. By implementing an online ordering system, restaurateurs
can tap into an all new and ever-growing market.