Customer loyalty is
imperative in the food and beverage industry, but no dining establishment can
get by with only having the same people in their restaurant furniture booths
nightly. This is why it’s imperative to consistently bring in new patrons.
While there are a variety of ways to do this, taking advantage of emerging
trends might be one of the best. In fact, the following trends could result in
great revenue increases for any eatery. 

1. Offer Organic Options
While scientific
consensus states that foods containing genetically modified organisms (GMOs)
are just as safe as their organic counterparts, this still hasn’t stopped the
widespread belief that GMOs are inherently unsafe. Fortunately, a restaurateur’s
job is to get people sitting in the booths for restaurants, not provide science
lessons.

Every restaurant
owner should take advantage of this trend. While it’s not necessary to do a
full menu overhaul, it can definitely pay off to add a few organic options. In
fact, many of the dishes already served can be updated to organic simply by
reaching out to the restaurant supplier and asking if they have non-GMO
ingredients. Even better is the fact
that patrons are okay with paying more for these meals. 

2. Get Involved With Delivery Services
Many culinary
entrepreneurs have realized that a large portion of revenue can come from
patrons not occupying their restaurant furniture booths. More and more people
are opting to stay home rather than go out to eat, but they’re simultaneously
cooking fewer meals. This means they need restaurants that offer delivery or at
least to-go ordering services.

While food-to-go is
a simple thing to accomplish, many restaurateurs don’t have the resources to
make deliveries. Fortunately, they no
longer need a dedicated driver to send out delectable dishes. Services like Google Express, Amazon Prime
Now and uberEats will take orders, visit restaurants and deliver food right to
people’s front doors. This means any eatery can keep revenue flowing even if
their pub tables and chairs are empty. 

3. Offer Vegan Options
Much like the
organic industry, vegan options have exploded in popularity over the
years. As of 2014, there were 7.5
million people in America engaged in this diet, and this means they’d eat
anything other than animal products. While 7.5 million might not seem like much
in the grand scheme of things, it’s important to note that, between 2009 and
2014, the number of vegans in America doubled.

Considering the emerging
science showing that vegan diets are incredibly healthy, this trend will
undoubtedly continue. As is the case with organic food, though, there’s no need
for a complete menu overhaul. Having a single section of the menu dedicated to
vegan diets will do just fine, and in the end, it can attract customers who
would have otherwise never walked through the door. 

Filling up the
restaurant furniture booths and chairs supersedes nearly every other concern in
the food and beverage industry. Fortunately, eateries can evolve as time goes
by. And when it comes to current trends, the aforementioned are prime
opportunities to draw in new patrons who could potentially become customers for
life.