3 Review Sites That Every Restaurateur Must Monitor

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Restaurant Rating

Before the
internet, a single patron’s bad restaurant experience could have
little effect on the eatery’s revenue. Now that every dissatisfied
customer can take to review sites to complain about anything from
food to restaurant furniture, though, restaurateurs must be more
vigilant about keeping track of what’s said about their businesses.
One of the best ways to do this is by monitoring restaurant review
sites, and these are the three that every budding culinary
entrepreneur should keep tabs on.

Yelp
When Yelp was
created, it was focused on providing honest reviews for every type of
business. As it turns out, though, around 20 percent of all Yelp
reviews are left on restaurant pages. This makes the website a
powerful tool for consumers seeking out the best dining experience in
their town, and that’s exactly why restaurateurs must constantly
check the page.

To use Yelp
to its full ability, owners must step away from the restaurant booths
and "claim" their business on the site. This will allow
them to utilize effective marketing on Yelp, but they’ll also be able
to respond to negative reviews there. It’s imperative to stay
positive when doing so and offer real solutions. This will show
potential patrons that the eatery actually cares about customer
service.

Google My
Business

Google is the
undisputed champ when it comes to search engines, and if anyone ends
up sitting in an eatery’s restaurant furniture, there’s a good chance
they found the place on Google. Google My Business allows
restaurateurs to take advantage of the site’s vast audience by
providing all of their establishment’s information to online
searchers.

Of course,
this is a double-edged sword since upset patrons can leave negative
reviews. Just like Yelp, however, Google My Business allows
restaurants to respond to these testimonials. Owners should follow
the same rules they would on Yelp. After all, with Google My
Business likely linking to a restaurant’s main website, SEO will
ensure many consumers see these reviews.

Zomato
Zomato, once
known as UrbanSpoon, is another essential review site for
restaurateurs to monitor. Unlike Yelp and Google, however, Zomato is
focused on dining experiences, but similarly to the two larger review
giants, restaurant owners can respond to customer reviews right on
the website.

Unfortunately,
these responses can’t be changed later. So if a restaurateur is
thinking of blaming an accident on faulty bistro chairs they’re
replacing, they should first consider the fact that, from that point
on, online searchers will always find out the integrity of the
restaurant furniture was once negligently ignored.

It’s also
important to note that there are some great marketing tools on
Zomato. Even if a restaurateur isn’t willing to spend money on ads,
they can easily highlight their business page through social media
and even their own website. Before considering this route, though,
they should try hard to ensure their review page is filled with
positive experiences.

Filling the
restaurant furniture at an establishment is no longer simply about
marketing and making great food. Owners must take an active part in
the conversation. Fortunately, the aforementioned three review sites
make that a simple endeavor.