3 Free Restaurant Marketing Tools You Can Use Right Now

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If you look around and a large portion of your restaurant booth furniture is sitting empty, you might not be doing enough marketing to get people’s attention. Unfortunately, promoting a restaurant can be expensive at times. With the availability of low-cost and even free marketing tools, though, there’s no reason you shouldn’t be advertising your eatery constantly. Here are just a few free options to get you started.

1. Social Media Automation
Social media is an essential aspect of running any company, and if you’re hoping to get the most use out of your restaurant furniture, you’d better have a social presence. Of course, this can be time consuming, but by using social media automation tools, you can utilize social platforms without cutting into the workday.

This is because automation tools allow you to schedule posts far in advance. Is tomorrow one of your busiest days? If so, you can schedule all of your posts today. A variety of options are available for social media automation. Buffer, Hootsuite and Social Flow are just a few. The best part of social automation tools? Most can be used for free.

2. Partner with Third-Party Delivery Services
If you’re only catering to people who are actually occupying your restaurant booth furniture, you’re missing out on a ton of potential revenue. Eateries that offer delivery are able to open their doors to a multitude of people who may not have found them otherwise. Unfortunately, it can be difficult for restaurateurs to find the resources to deliver.

Enter third-party delivery services. These companies will take orders directly from customers and send them to you. When you’re done preparing an order, the company will pick up the meal and deliver it. Even better is the fact that these services will list your restaurant right on their website for everyone to see when they’re ready to order.

Many of these companies charge a small fee, but most of it is paid for by a delivery fee charged to the customer. And if there is a fee, it will only be charged for delivered orders.

3. Google Trends
There are a variety of tools that can help you figure out what your customer base is searching for, but Google Trends may be the simplest to use. By entering any search term, such as “organic Atlanta restaurants,” you’ll be shown the popularity of said term during any time span. This allows you to see exactly what people in your area are searching for.

By using this Google tool, you can quickly take note of any emerging trend. Did a recent news report on the dangers of saturated fat come out? You can check Google Trends to see if people in your city are searching for healthier options. If so, just adjust your marketing message accordingly. Filling up your restaurant booth furniture requires staying up to date on trends, and Google Trends is the free way to do so.

You might think dependable commercial restaurant equipment, happy customers and experienced servers are the ticket to success in the food and beverage industry. While these are important, you must never forget to constantly market. The aforementioned tools will help you do this, and since they’re free, you can focus on investing money in other strategies to fill the restaurant booth furniture.