Whether they don’t want to come up with a concept, want to avoid the
headaches of finding a restaurant supplier, or simply hope to avoid
trial-and-error tactics, numerous restaurateurs start out by purchasing a
franchise. A franchise exists when a
large restaurant sells a license to a third party, the franchisee, that allows
them to operate under the same business umbrella. In doing so, the franchisee receives a
variety of benefits.
Experience Not Mandatory
One of the biggest hurdles between a budding entrepreneur and a popular
eatery with great outdoor restaurant furniture is a lack of experience. Everyone starts out somewhere, but for those
with no experience in owning and running a restaurant, this hurdle can seem
With a franchise restaurant, though, this doesn’t have to be an
issue. Franchisors are putting their
reputation on the line with every license they sell, and they don’t want to
take the chance that an inexperienced go-getter will harm their brand. This is why most restaurant chains provide
in-depth training to new franchisees.
One of the biggest benefits of purchasing a franchise is the fact that
it comes with immediate brand recognition. A restaurateur could purchase the nicest cafe chairs, work with an
amazing restaurant supplier and have a great concept, but this still doesn’t
guarantee that they’ll ever be a household name.
This isn’t the case with franchise restaurants. Establishments that are capable of
franchising are able to do so because they’ve already achieved success. Whether it’s a McDonald’s, Buffalo Wild Wings
or Cici’s Pizza, people will immediately know what’s in store when a franchise
to Get Started
Restaurant franchisors provide the essentials that a restaurateur needs
to get started. In many cases,
everything from the décor to the menus is pre-selected. It’s also important to note that it could be
easier to secure funding for a franchise.
The simple truth is that franchises have proven themselves, but a new
restaurant owner with a novel idea hasn’t. Small business loan providers may be more amicable to providing a loan
if they know it’s linked to an already successful company. This way, it’s okay to worry about filling up
the tables for restaurants more than where to get funding.
Support of a Proven Partner
The franchisor wants to see their franchised establishments succeed,
and this means they provide constant support. Whether it’s through industry training or the simple knowledge of what
does and does not work, the larger company always proves an invaluable
resource. For many, having this backup
is all they need for the motivation to go forward.
Opening a franchise restaurant isn’t for everyone, but for
restaurateurs in certain situations, it’s the best course of action. Doing so can provide a lifelong income,
prepare an individual for bigger and better things, or
simply provide networking with restaurant suppliers and other industry
pros. Regardless of the final goal,
running a franchise can be rewarding.