In a world where information travels at the speed of light, people are capable of discovering everything about a business even before visiting it. In many cases, they garner their information from online reviews. Unfortunately for entrepreneurs who are in the business of appetizers, stiff drinks and restaurant furnishings, even a single bad review on … Continue Reading »

Any culinary entrepreneur hates to see servers occupying the restaurant furniture thanks to a completely dead night. Over the past decade, it’s become obvious that an online presence is the best way to avoid this. Of course, most restaurateurs know that they need to be on sites like Facebook and Yelp if they’re to be … Continue Reading »

Whether it’s photos of friends in cafe chairs or of the newest dinner offering on the menu, images can be a powerful tool in the restaurant marketing world. Due to the huge built-in audience, Facebook is where most restaurateurs throw these images up in the hopes that they’ll get noticed. Many also use Twitter, but … Continue Reading »

At any given moment, patrons sitting in the restaurant booths are likely playing on mobile apps while waiting for their meals. Consumers and businesses alike have found great ways to utilize these mobile programs, and many major restaurant chains have their own. As it turns out, restaurant mobile apps can also provide benefits for smaller … Continue Reading »

As culinary entrepreneurs speak with patrons occupying their restaurant dining sets, they can sometimes become disconnected with what their employees are going through. Back of the house (BOH) workers see constant stress as steady orders come in, and front of the house (FOH) staff has to deal with upset customers typically on a daily basis. … Continue Reading »

Filling the restaurant dining chairs in any eatery is no easy task. Instead of just focusing on great food, restaurateurs have to worry about marketing, promotions, checking inventory and a variety of other hassles. One thing that many of these culinary entrepreneurs don’t consider, though, is menu design. This might seem like something that’s not … Continue Reading »

Whether patrons are drinking hot chocolate indoors on a cold day or enjoying a Mai Tai sitting at the outdoor restaurant furniture during the summer, the beverages a restaurant offers very often define them. Every eatery can provide iced tea, soda and basic alcoholic beverages. It’s when restaurateurs start getting creative, though, that people really … Continue Reading »

The dining tables for restaurants have to stay full if any eatery is hoping for success. To accomplish this, it’s imperative to use effective marketing tools. Of course, not every culinary establishment has the marketing budget of Applebee’s or Outback Steakhouse. In fact, not even the articles about “Cheap Restaurant Marketing Under $100” can help … Continue Reading »

Restaurateurs, just like other business owners, have mostly discovered just how powerful images can be for local marketing. Whether it’s a photo of friends in bistro chairs having fun or just a simple image of the “Special of the Day,” posting these to social media is a great way to get attention and increase engagement. … Continue Reading »

Some of the most successful entrepreneurs out there—whether the tools of their trade are hammers and nails or bar tables and appetizers—have stated that they prospered because they focused on only themselves. While this is one potential option for success, it’s apparent that sometimes it’s necessary to peek in on one’s competition. This is especially … Continue Reading »