Imagine a restaurant with great food, beautiful restaurant furnishings and a perfect location. Now imagine it failing. If this were to occur, it would most likely be due to an imperfect marketing strategy. What once only required a nice sign and a newspaper ad now must include digital marketing, and social media is the platform … Continue Reading »

Millennials have quickly become the largest age cohort in America, so marketing to them is a necessity. Getting these young adults seated at a restaurant’s cafe chairs is obviously ideal, but research has shown that Millennials often enjoy getting takeout or delivery far more than dining in. Because of this personal choice, restaurateurs need to … Continue Reading »

While bringing in guests and increasing revenue is obviously essential to running a successful restaurant, the most important thing at any eatery is the staff. Unfortunately, everything from wet floors to hot commercial restaurant equipment create dangers that can leave employees injured. In reality, there are a variety of hazards that come along with working … Continue Reading »

Filling up the restaurant booths on any given day is essential for an eatery to be successful. Unfortunately, there are days when people simply don’t show up. Countless restaurants make up for this by offering food delivery service, but not every culinary entrepreneur has the resources to provide this for their patrons. Fortunately, there are … Continue Reading »

Wouldn’t it be amazing if it only took great food to bring droves of patrons into an eatery? Unfortunately, everything from the selection of restaurant furniture to the location of the building can affect revenue. One of the biggest aspects related to bringing in guests, however, is marketing. This takes a variety of forms, but … Continue Reading »

Customer loyalty is imperative in the food and beverage industry, but no dining establishment can get by with only having the same people in their restaurant furniture booths nightly. This is why it’s imperative to consistently bring in new patrons. While there are a variety of ways to do this, taking advantage of emerging trends … Continue Reading »

At one point in history, word of mouth was the only way that negative experiences at a restaurant would get around. Now that technology has evolved, however, this is no longer the case. In fact, word of mouth itself has evolved, and those who were sitting in restaurant dining chairs last night can shout their … Continue Reading »

Whether an eatery serves their patrons at picnic tables or the finest restaurant dining sets on the market, the employees of that establishment are hard-working. From chefs to servers, those in the food and beverage industry are some of the most devoted employees out there. Shifts are often long, and dealing with customers can be … Continue Reading »

Facebook might still be the big social media giant on the block, but more and more social media platforms are gaining traction. One platform, in fact, has increased revenue at countless eateries, thanks to classy photos of fine cuisine or simple images of the new outdoor restaurant furniture. That platform is Instagram, and as more … Continue Reading »

Whether it’s offering drink specials for patrons at the bar tables or a kids night to attract families, restaurateurs are constantly looking for better ways to bring in business. One idea that has proven especially successful for many eateries is that of theme nights. While most budding culinary entrepreneurs have considered karaoke or trivia nights, … Continue Reading »