Film and television make it seem as if only the most exclusive New York City or Paris restaurants accept reservations. While it may be true that some of these eateries require reservations, even casual dining establishments can offer reservations. In fact, doing so may help fill up those bar tables and provide a host of … Continue Reading »
Month: July 2016
How to Pick Out the Perfect Restaurant Booth Furniture
Whether it’s because of the comfort level or additional elbow room, culinary patrons simply love restaurant booth furniture. Of course, this doesn’t mean a restaurateur should just pick out the first booths they come across. A bit of forethought should go into the selection to ensure the right restaurant booths are chosen. Luckily, doing so … Continue Reading »
Email Marketing Lessons From Seinfeld For Restaurateurs
Though there was a lack of cafe tables and chairs in Seinfeld’s "The Soup Nazi" show, the episode’s titular character is a prime example of what a restaurateur shouldn’t do. As it turns out, though, there are other great lessons that culinary entrepreneurs can take from the popular series. In fact, having a Netflix binge … Continue Reading »
Restaurants and Bad Yelp Reviews: Overcoming The Madness
In a world where consumers can look up businesses at the drop of a hat, bad reviews are one of the quickest ways to ensure empty restaurant dining tables. With over 160 million site visits per month, Yelp has become the go-to place for people who have had bad dining experiences. At times, these reviews … Continue Reading »
3 Benefits of Owning a Restaurant Franchise
Whether they don’t want to come up with a concept, want to avoid the headaches of finding a restaurant supplier, or simply hope to avoid trial-and-error tactics, numerous restaurateurs start out by purchasing a franchise. A franchise exists when a large restaurant sells a license to a third party, the franchisee, that allows them to … Continue Reading »
How Restaurants Can Use Birthdays as Marketing Tools
Birthdays are a time of joy and celebration when they come around, and countless restaurateurs have turned this truth into an incredible marketing tool. From consumers wanting to eat out on their birthdays to the fact that celebrations at restaurants are often in groups, there are numerous reasons birthday marketing is such a huge deal. … Continue Reading »