Some restaurants are geared towards certain individuals.  Most eateries packed with bistro chairs, for instance, are hoping to attract a more elegant or "hip" crowd.  Of course, many restaurateurs are simply happy to have anyone in their establishment, and if they can attract entire families, it’s all the better.  Fortunately for these restaurant owners, bringing … Continue Reading »

When patrons visit a restaurant, they may not realize that the cafe tables, great food and overall ambiance are only the visible aspects of an eatery.  There is much more that goes on behind the scenes, and when a restaurant owner is working with a shoestring budget, this hidden work can prove difficult.  Fortunately, there … Continue Reading »

Gone are the days when a well-placed billboard, an eye-catching newspaper ad and the occasional television spot were the only ways to market a restaurant.  In reality, marketing has largely gone digital, and content marketing specifically has become the standard across all industries.  There are a multitude of content marketing ideas out there, but restaurateurs … Continue Reading »

There are two things certain in this life: death and taxes. Restaurateurs, like other business owners, have to worry about personal income taxes as well as those related to their businesses. While this may seem overwhelming, it’s important to keep in mind that tax time is only once a year. And by following these tax … Continue Reading »

In the restaurant world, being up to date on technological advancements is just as important as having great food when it comes to filling up the bistro chairs. This is nowhere more apparent than in the huge push towards digital marketing. Fortunately, mobile apps put the latest technologies right into people’s hands, and these apps … Continue Reading »

Certain restaurants and other businesses strive to appeal to a specific demographic. In some cases, this may be beneficial and even save money on marketing. For restaurateurs simply focused on filling up their restaurant furnishings with patrons, though, it’s important to appeal to many people. This includes senior citizens, and whether the goal is to … Continue Reading »

Content marketing has become one of the most utilized methods of advertising in business today, and restaurant owners have responded by focusing on blogs, search engine optimization and other forms of inbound marketing. And while many restaurateurs realize video marketing is important, they may struggle to come up with ideas. Fortunately, these video ideas can … Continue Reading »

Digital marketing has revolutionized the way restaurateurs attract people to their eateries. This has led many to believe that social media, video marketing and other online resources are the only way to fill the bar tables. As it turns out, however, good old-fashioned offline marketing is still important. In fact, the following techniques may actually … Continue Reading »