Many restaurateurs have resigned themselves to only filling up the restaurant booths in their establishments. In reality, that’s likely enough to stay successful. After all, a full restaurant means business is going well. But for those who think outside the box, having a stall, booth or even cart at local festivals and fairs can do … Continue Reading »
Month: November 2015
Restaurants and Mandatory Menu Labeling: The Facts
Whether it’s served by a mom-and-pop eatery, or a large restaurant supplier, oftentimes prepared food doesn’t come with menu labeling. This, however, is about to change. New FDA regulations say that certain restaurants and businesses that sell prepared food must begin labeling their menus with nutritional information. Here’s what every restaurateur should know about this … Continue Reading »
4 Marketing Essentials for Restaurateurs
The main goal of restaurateurs is to get every piece of restaurant furniture in the building full, and this requires successful marketing. It’s not enough to just have a great product, great idea, or great service. After all, none of this will matter if no one knows about it. That’s why every restaurant owner should … Continue Reading »
How Restaurants Can Build Customer Email Lists
Filling the seating for restaurants is a long process that involves many different factors. It’s not enough to simply be great at Facebook marketing or appealing to Millennials; attracting customers and keeping them loyal must be done on several fronts. Sadly, many restaurateurs overlook the importance of email marketing. Even with social media around, email … Continue Reading »
5 Tips for Restaurant Instagram Success
Uploading photos to social media is one of the best marketing tools at a restaurateur’s disposal. After all, how else are potential patrons supposed to see the delectable dishes and new restaurant dining sets at the eatery? Unfortunately, many restaurant owners confine themselves to only using Facebook in this endeavor. In reality, Instagram can also … Continue Reading »
4 Social Media Pages Every Restaurateur Should Follow
People use social media for far more than just catching up with high school friends. In fact, restaurateurs can actually use it to get restaurant tips, news stories to share, and ideas on how to better market their company. There are countless social media pages out there committed to the food and beverage industry, but … Continue Reading »
How Restaurants Can Effectively Use Twitter for Marketing
While Facebook is the godfather of social media, Twitter surely holds a silver medal in the social arena. This is why so many businesses are now using the site, and restaurateurs should be as well. Just as with Facebook, though, there are a few tips that restaurant owners should follow if they want Twitter to … Continue Reading »