Atmosphere, cuisine and seating for restaurants are all important factors in having a successful eatery. One often overlooked component, though, are restaurant employees. These workers are sometimes treated as if they’re easily replaceable, but the truth is that it’s hard to come by really great food and beverage workers. Fortunately, there are a few ways … Continue Reading »

The methods of filling up the dining tables for restaurants are constantly evolving, and content marketing has quickly outpaced traditional promotional methods. Of course, there are marketing-savvy patrons out there who recognize what content marketing is, and this means getting promoted by an unbiased third party can prove beneficial. Fortunately, food bloggers can help with … Continue Reading »

There are an abundance of techniques restaurateurs can use to get customers into their eateries. From providing outdoor restaurant furniture to making their establishment more child-friendly, the possibilities for improvement are endless. To really get people sitting at the cafe tables and chairs, though, effective marketing is needed. This should include a variety of strategies, … Continue Reading »

Anyone who has been a restaurateur for some time knows that making their establishment child-friendly doesn’t necessarily mean that there will be young ones climbing across their restaurant furniture. The simple fact to recognize is that families will be bringing their children regardless, and this makes it beneficial for budding entrepreneurs to prepare their eateries. … Continue Reading »

Although it’s true in every industry, understanding customers and keeping them happy is especially important for restaurateurs. This is due to the fact that there are over one million restaurants in America, and an additional 4,442 were added between 2011 and 2012 alone. This means customers can easily go elsewhere if they’re unhappy, so using … Continue Reading »

Whether an eatery defines itself through its fancy restaurant dining sets or by the vintage local décor spread throughout the establishment, there’s no doubt that countless other factors go into the overall ambiance. One of the most important aspects, which, unfortunately, sometimes gets overlooked, is the music that’s playing in the background. This is why … Continue Reading »

Offering nice Sunday brunches will definitely bring in a crowd, but there’s only so far that this type of marketing will get a restaurant. Restaurateurs need to appeal to several demographics, and one of the quickest growing is college students. Unfortunately, it’s not as easy to market to these young individuals, but through a few … Continue Reading »

After filling an establishment with the tables and chairs for a restaurant, it becomes necessary to get people in those seats. Unfortunately, this is sometimes easier said than done. For especially enterprising restaurateurs, however, there are a few secrets that can lead to success. Offering discounts is a definite way to get more guests, but … Continue Reading »

The success of a business in any industry depends largely on whether or not they can satisfy their customers, but in the restaurant industry, it’s really the only factor that decides success. This is why restaurateurs have to strive to ensure every customer is happy. After all, negative word of mouth can really hurt a … Continue Reading »

There’s definitely something to be said for simplicity.  Opening an eatery, providing a few pieces of outdoor restaurant furniture and offering a simple, yet enjoyable, menu seems like a dream come true for many restaurateurs. When it comes down to it, though, it’s becoming far more necessary to embrace technology. And while many restaurant owners … Continue Reading »