There was once a time when having sound marketing practices meant that a restauranteur took out an ad in the local paper, hung a banner at a baseball game and purchased 30 seconds of radio airtime. With the advent of social media, however, this has changed drastically. In fact, over 30 million small businesses used … Continue Reading »

There are a variety of reasons that a restaurateurs may be thinking of revamping their company’s image. From starting fresh after recently purchasing a failing company to rebranding the restaurant altogether, the reasons are nearly limitless. Revamping an image could be as simple as changing the offerings or replacing old restaurant furniture, but either way, these methods … Continue Reading »

There are a variety of important decisions that go into making a successful restaurant, and slacking off in even one of these areas can make the restaurant seem lackluster, and its owner and employees uncaring. What many restaurateurs don’t recognize is that even restaurant furnishings fall into an important category. Having plain, cheap furniture can … Continue Reading »

Every restaurateur knows that having good food and pleasant employees won’t always be enough to get people in restaurant booths. Visitors have to thoroughly enjoy their experience, and this includes an ambiance that keeps their attention and makes them want to return. Fortunately, the type of cuisine a restaurant serves and even the physical traits … Continue Reading »

The future is upon us. Today, you can order a meal with your phone, and pay for it long before going to the restaurant to pick it up. You can go online and find reviews for local restaurants, order pizza, and so much more. Every day there are news stories and reviews about this or … Continue Reading »

Currently, the American economy is showing signs of making a recovery. With gas prices down and unemployment rates lowering as well, many Americans are finding themselves with more disposable income than has been the case in recent years. With that increase in spending money an interesting idea comes to mind for those in the restaurant … Continue Reading »

Technology is now a part of everyday life for many millions of Americans. Soon it will be a part of everyday life for all Americans. With the advent of technology comes change, and that change brings opportunities to the restaurant industry. There are now options to order online, as well as options to pay using … Continue Reading »

It’s lunch time and the café chairs are filling with guests ready for their midday meal.  One of your wait staff then gets asked a very important question: “Are there nuts in this?” Right there, warnings should be going off, why would a guest ask if there are nuts in the food they are asking … Continue Reading »

Recent census bureau data has shown that for the first time since they began tracking this data, Americans have spent more dining out than on buying groceries and eating at home. This is very good news for the restaurant industry. The question though is, why the change? Restaurants have always been an important business and … Continue Reading »

Almost everyone agrees that breakfast is the most important meal of the day.  It helps you prepare for your long day, and gets your body’s metabolism off to a good start.  Whether you like the traditional bacon and eggs or go for a donut instead, there are countless breakfast options for hungry early morning diners.  … Continue Reading »