The Fall of Myspace and Restaurant Marketing Lessons

Published By: Leon Tuberman  -  Saturday, June 30, 2018

Myspace once ruled the social media landscape, but as Facebook quickly grew in popularity, the original social media giant failed to keep up. While culinary entrepreneurs may be more adept at serving patrons at bar tables than making videos go viral, there are still a few restaurant marketing lessons that can be learned from the demise of Myspace. By learning these lessons, restaurateurs may be able to avoid a similar fate.

Leave Footprints Across the Internet
Myspace took its position as top social media site for granted. Everyone was using the platform, so there was no need for the website to expand outside of its initial footprint. Unfortunately, this strategy turned out to be fully flawed. Facebook succeeded because it distributed itself across the web. You can do anything from adding Facebook buttons on your website to requiring Facebook logins to access certain pages.

The lesson here is that Myspace found its space on the web and stayed there. If restaurateurs do this, they’ll end up with empty bar tables and café chairs. You need to control your presence on your website, several social media pages, and review sites like Yelp. Sprinkle pieces of your restaurant wherever you can, and you’ll avoid one of Myspace’s biggest mistakes.

Convey Your Brand
One of the biggest reasons Myspace was never going to work for business marketing is the difficulty it presented in conveying brands. Sure, you could add a profile image, cover photo and even a music playlist if you wanted. Outside of those features, however, there was very little you could do to establish an identity.

In the modern world, consumers want to feel like they’re doing business with someone on a personal level. You need to convey your brand in a variety of ways and speak directly to consumers. This is something you could never do on Myspace. If you’re hoping to keep the restaurant furniture full, you need to focus on conveying your brand in a real way on the social media platforms that are still extensively used.

Utilize Technology When Possible
There’s no denying that Myspace was a technological marvel, but the truth of the matter is they didn’t plan ahead. The programming language used to create the site was great, but it simply wasn’t scalable. As the site grew, another programming language was used to rebuild Myspace, but it again failed in the scalability test.

Scalability was Myspace’s technology flaw, but as a restaurant owner, you’re likely facing other issues. Did you know, for instance, that there are still eateries out there that only accept cash? Whether it’s updated point-of-sale systems, accepting at-the-table tablet payments or simply providing free Wi-Fi, it’s essential that you keep up with technology if you hope to beat the competition.

There were undoubtedly numerous mistakes that led to the eventual demise of Myspace. If you ask the experts, though, most will agree that the aforementioned were some of the most detrimental. You don’t have to create the best restaurant in the world to keep your bar tables occupied, but if you make the same mistakes that brought down Myspace, you might just end up earning the same obsolete status. 

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