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4 Websites Your Restaurant Should Be on But Probably Isn't

Published By: Leon Tuberman  -  Thursday, March 30, 2017

Any culinary entrepreneur hates to see servers occupying the restaurant furniture thanks to a completely dead night. Over the past decade, it's become obvious that an online presence is the best way to avoid this. Of course, most restaurateurs know that they need to be on sites like Facebook and Yelp if they're to be successful, but this is hardly where their digital signature needs to end. In fact, the following pages could help with search optimization and a host of other necessities.

Zomato, once known as Urbanspoon, is one of the best places an eatery can be listed even though many restaurateurs fail to do so. Just like many other listing sites, claiming a restaurant here can boost search engine optimization and ranking. Of course, the site offers other benefits as well.

For one, filling out the page will ensure visitors don't have inaccurate data about business hours, contact numbers and other information. Next, the site allows restaurant owners to upload their menu and even photos. Finally, Zomato allows replies to reviews, so the restaurant furniture won't necessarily go empty over one negative or false review.

While it's true that Google undoubtedly knows about every local eatery, it doesn't mean owners shouldn't go the extra mile on the site. Google+ allows business owners to claim their page as well, and although the basic listing may seem informative, the best online marketers take the time to fill in their information and even link to their website. Being on any site increases SEO, but giving more information to Google is a surefire way to get more people seated at the restaurant.

Having a presence on TripAdvisor may seem pointless, and this could especially seem accurate for restaurants that aren't in tourist destinations. As it turns out, though, this couldn't be further from the truth. In fact, searching “best restaurants near me” usually brings a local TripAdvisor page up as the first result.

Fortunately, claiming a listing on TripAdvisor is as simple as doing so on sites geared specifically towards restaurants. Maybe some locals just want to occupy a bar table on their night off. Maybe someone is driving through on a road trip and wants a quick bite. Whatever the case, TripAdvisor is often the first site they see.

When people are looking for new places to eat, they don't usually make their decision based simply on cuisine type and reviews. After all, they don't want surprises, so they'll typically look for an online menu first. In many cases, these individuals end up at Allmenus. People want to know what they're getting before sitting in a cafe chair, and since the site is owned by GrubHub, there are also various other tools restaurateurs can use to increase the number of diners they see daily.

Nice restaurant furniture, great ambiance and good word of mouth can only go so far in the food and beverage industry. Fortunately, a digital presence can go much further. That's why restaurateurs should utilize the aforementioned sites to increase their online footprint as much as possible.


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