Any culinary entrepreneur hates to see servers occupying the restaurant
furniture thanks to a completely dead night. Over the past decade, it's become
obvious that an online presence is the best way to avoid this. Of course, most
restaurateurs know that they need to be on sites like Facebook and Yelp if
they're to be successful, but this is hardly where their digital signature
needs to end. In fact, the following pages could help with search optimization
and a host of other necessities.
Zomato, once known as Urbanspoon, is one of the best places an eatery
can be listed even though many restaurateurs fail to do so. Just like many
other listing sites, claiming a restaurant here can boost search engine
optimization and ranking. Of course, the site offers other benefits as well.
For one, filling out the page will ensure visitors don't have
inaccurate data about business hours, contact numbers and other information.
Next, the site allows restaurant owners to upload their menu and even photos.
Finally, Zomato allows replies to reviews, so the restaurant furniture won't
necessarily go empty over one negative or false review.
While it's true that Google undoubtedly knows about every local eatery,
it doesn't mean owners shouldn't go the extra mile on the site. Google+ allows
business owners to claim their page as well, and although the basic listing may
seem informative, the best online marketers take the time to fill in their
information and even link to their website. Being on any site increases SEO,
but giving more information to Google is a surefire way to get more people
seated at the restaurant.
Having a presence on TripAdvisor may seem pointless, and this could
especially seem accurate for restaurants that aren't in tourist destinations.
As it turns out, though, this couldn't be further from the truth. In fact,
searching “best restaurants near me” usually brings a local TripAdvisor page up
as the first result.
Fortunately, claiming a listing on TripAdvisor is as simple as doing so
on sites geared specifically towards restaurants. Maybe some locals just want
to occupy a bar table on their night off. Maybe someone is driving through on a
road trip and wants a quick bite. Whatever the case, TripAdvisor is often the
first site they see.
When people are looking for new places to eat, they don't usually make
their decision based simply on cuisine type and reviews. After all, they don't
want surprises, so they'll typically look for an online menu first. In many
cases, these individuals end up at Allmenus. People want to know what they're
getting before sitting in a cafe chair, and since the site is owned by GrubHub,
there are also various other tools restaurateurs can use to increase the number
of diners they see daily.
Nice restaurant furniture, great ambiance and good word of mouth can
only go so far in the food and beverage industry. Fortunately, a digital
presence can go much further. That's why restaurateurs should utilize the
aforementioned sites to increase their online footprint as much as possible.