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4 Benefits You Didn't Know About Restaurant Mobile Apps

Published By: Leon Tuberman  -  Tuesday, March 28, 2017

At any given moment, patrons sitting in the restaurant booths are likely playing on mobile apps while waiting for their meals. Consumers and businesses alike have found great ways to utilize these mobile programs, and many major restaurant chains have their own. As it turns out, restaurant mobile apps can also provide benefits for smaller eateries. While they're not right for everyone, having a mobile app does come with a few benefits.

Easy-to-Track Loyalty Programs
Of all the restaurant marketing practices in the world, running a loyalty program is undoubtedly one of the most powerful. Unfortunately, keeping up with these can sometimes be difficult. Many restaurants have phased out punch cards due to potential fraud, and keeping up with how many times someone has visited an eatery via email can get murky.

With a mobile app, however, this can all be simplified to the point where Advil isn't even needed. Whether it's a patron's first time in the restaurant furniture or they're nightly guests, they can immediately start the loyalty program with just a swipe of the screen.

Improved Customer Satisfaction
Restaurateurs are always trying to improve their customers' satisfaction, and fortunately, a mobile app can pull this off. It's possible to create restaurant-themed games within these apps for the kids, allow patrons to order from their phones and even provide the ability to pay right from their restaurant booth via mobile device.

All of these things take away the feeling of being rushed while in a restaurant. And while this is certainly a benefit for guests, it can also speed up table turnover time as the app expedites the entire process and allows the next party to take a seat.

Utilize Location-Based Marketing
Imagine an individual who is driving around town trying to figure out what they want for lunch. There are several places they enjoy, but they just can't figure out the best bang for the buck. Suddenly, as they're approaching a certain restaurant, a notification is received on their phone offering a 15 percent discount if for dining in within the hour.

This futuristic imagining is actually already reality. People's phones are always connected to the internet, and if they have a restaurant's app on their device, a “push” notification can come through when they're within a certain distance of a restaurant. In the end, they're likely to be at the bar tables of the eatery that reached out via mobile app.

Easily Take Reservations
There are a multitude of apps out there dedicated to filling up restaurant booths by taking reservations. As it turns out, though, most people don't have these on their phones. This is why restaurateurs should consider making “Place Reservation” an option on the mobile app.

By doing so, they already have a selling point to get current patrons to download the app. At that point, consumers will get access to all the other features they may not have known about. Add this to the fact that it reduces calls during peak times to reserve a table, and it's essentially a win-win for everyone.

These benefits are only the tip of the iceberg when it comes to restaurant mobile app benefits. As stated before, though, branded apps aren't necessarily right for every eatery. For those just starting out, an app is a luxury that won't likely be useful for a while. For owners who consistently have full restaurant booths and are looking to improve, though, they might just be the way to go.


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