dining tables for restaurants have to stay full if any eatery is hoping for
success. To accomplish this, it's imperative to use effective marketing tools.
Of course, not every culinary establishment has the marketing budget of
Applebee's or Outback Steakhouse. In fact, not even the articles about “Cheap
Restaurant Marketing Under $100” can help them, since their budget is so low.
Fortunately, there are a few free marketing ideas that dining establishments
can take advantage of.
Can Host Local Events
the most profitable restaurants experience down times, and as it turns out,
these are often at the same times every week. After the midday rush on Sunday,
for instance, most restaurants see a steady decline throughout the day.
Whenever it becomes obvious which day sees the most empty restaurant booths,
enterprising culinary entrepreneurs can get started on bringing in more
customers and getting free marketing.
can be done by simply letting a local charity, business or any other
organization host an event in the eatery. Dining tables for restaurants won't
sit empty on the nights the manager can effectively “rent out” the place.
Additionally, the organization will likely announce the event to all of their
members or followers. This means marketing on their dime while packing the
place on an otherwise slow shift.
Part in Community Activities
are now the largest age cohort in America, so every business owner should be
focused on attracting them. And after much research, what has marketing science
found that can get these young adults seated at the bar tables? Social
responsibility. This includes using green methods for running the eatery,
attending community events and donating to local causes.
obviously can cost money to “go green” or donate to local charities. Having a
few employees and a manager showing up to volunteer for a local charity or
non-profit? Now that's free. Convincing servers or cooks to do this can be as
simple as offering a few shifts off of their choice, and having them attend
while sporting branded restaurant gear will get them noticed.
course, not even these socially caring Millennials will see someone they know at every local event. This means it's important to take
pictures and show them off on social media.
With Other Companies
gets by with a little help from their friends, but when it comes to filling the
dining tables for restaurants, maybe it's time to make a few new acquaintances.
Seek out local businesses in the area – preferably not other restaurants – and
start up a conversation about a mutually beneficial relationship.
types of businesses are ideal for this joining of forces? Restaurateurs in
small towns sometimes place flyers for a local mechanic in the window if the
other owner promises to do the same. After all, no one wants to sit in an auto
shop all day waiting for their car to finish. The right partnerships only take
a bit of thinking outside the box. Oh, and never forget that many hotels will
put menus out in their lobby just to benefit their customers.
are tons of free restaurant marketing ideas out there. These include utilizing
social media and search engine optimization, but these tactics are often best
left to professionals who constantly deal with them. The aforementioned three
strategies, though, are simple enough for an eatery's owner to do on their own.
When it's all said and done, they might just end up buying more dining tables
for restaurants just to keep up with demand.